Luxury Swiss Watches

We are going to talk now about Oris. It was founded in 1904 in Holstein, Switzerland, a relative newcomer to the ancient tradition of luxury watchmaking. Oris luxury swiss Watches quickly acquired a fine reputation as a producer of high quality watches and clocks. By the 1960s, Oris Watches was among Switzerland's 10 largest watch producers with a staff of more than 800.
In 1970 Oris, now a publicly traded company was acquired by ASUAG Holding, now the luxury swiss Swatch group, when they became the majority shareholder. Oris Watches, perhaps in a classic case of applying a square peg to a round hole was redefined by its new master as a producer of inexpensive quartz watches, a strategy that would prove to be a failure.
Unfortunately for the Swiss, Japanese brands like Citizen Watches and Seiko Watches had become as well known for their quartz watches as the Swiss brands were known for mechanical watches. It wasn't until years later that Swiss watch brands like Swiss Army watches would make inroads into the quartz watch market.